Honey Mushroom; founded by London-based print designer Lisa Gerstenfeld, is a handmade clothing, accessory and home decoration store set to launch at the beginning of 2021.
Heavily inspired by psychedelia, Lisa’s prints incorporate bold colour palettes and high contrast visuals to create a contemporary and abstract aesthetic.
When considering logo design, one of the most important aspects to consider for both designer and client - brand readability.
Essentially: does the image communicate it’s intended message?
Much like a psychedelic experience, the completed logo can be interpreted differently through altering ones own perspective.
What do you see?
