BRGN:

Rebrand + web-design

Design: Christopher Flynn
Client: Stephanie Churchill PR

Working with the Norwegian outerwear brand BRGN: this project presents a range of branding applications that align with the expectations of the brands targetted consumer.

The purpose of this redesign was to primarily create a visual language that would communicate their Norwegian heritage and design philosophy to new custom in the western market.

Taking inspiration from Scandinavian design sensibilities, the website design, and following application of the rebranded logo, prioritises functionality and minimalism with a clean visual impact.

Able to be applied to a range of consumer/brand interactions, the end result is a versatile and considered approach to visual communication that reflects the essence of this niche markets brand positioning.

Opening or rebranding a business and in need of something similar?